142 affordable homes completed at Television Centre

More than 140 new apartments have been completed at Macfarlane Place in West London, helping to meet the demand for high quality affordable homes in the capital.  

Published: 10/10/2024

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Part of the iconic Television Centre development, W12, Macfarlane Place sits within the new West London community and destination of White City. Macfarlane Place – comprising two predominantly brick buildings – is a stylish collection of one and two-bedroom apartments. Featuring contemporary kitchens, modern fittings and fixtures, spacious carpeted bedrooms and private outdoor spaces, the development also benefits from a landscaped communal podium garden.

Macfarlane Place has been developed for Peabody by developer Mitsui Fudosan UK and delivered by its development manager Stanhope. It was designed by architects Maccreanor Lavington. The new buildings provide 71 London Affordable Rent, 34 London Living Rent and 37 homes for shared ownership.

Simon Barry, Managing Director, Development at Peabody, said: “These new homes are a welcome addition to the Television Centre community—affordable, modern, energy-efficient, and in a great location. We’re pleased to be working with our partners to bring much needed homes to this part of London, and we look forward to welcoming new residents in the coming months.”

Jonathan Trout, Property and Commercial Director at Stanhope, said: “Completing this latest residential development is a significant step at Television Centre. The demand for affordable housing in West London is growing as the area continues to attract new businesses and residents alike. Alongside Mitsui Fudosan UK, we have now completed 142 new affordable homes at Macfarlane Place for Peabody and in partnership with Kier. Macfarlane Place provides essential new housing in Hammersmith and Fulham and continues the rapid regeneration of White City with a key focus on sustainability and carbon efficiency.”

Takeshi Iwama, Chief Executive at Mitsui Fudosan UK, said: “We are proud to complete another successful project with Stanhope in the ongoing redevelopment of Television Centre. White City and the surrounding area is quickly becoming a hub for life sciences, creative industries and innovative businesses alike. We look forward to the continued success of both Macfarlane Place and to delivering more residential space at Television Centre in the future.”

Tom Copley, the Deputy Mayor of Housing and Residential Development, said: “I’m delighted that work has completed at Macfarlane Place, bringing 142 genuinely affordable homes to the iconic Television Centre site in White City. Backed by funding from the Mayor of London, this development will bring more high-quality affordable homes to west London, as part of our mission to support neighbourhoods and local communities to grow and thrive – building a fairer, more prosperous London for everyone.”

David Rowsell, Managing Director for Kier Construction London, said: "We are proud of the role that we have played in redeveloping the iconic BBC Television Centre and building MacFarlane Place, which will provide much needed new affordable homes to residents in Hammersmith and Fulham. Kier’s end-to-end capability across the project lifecycle, including in-house design as well as decarbonisation and engineering expertise, enabled the team to overcome the significant logistical challenges of being constrained by a tube viaduct, TV studios and residential properties. The team and supply chain have done a fantastic job in delivering this scheme, one which will have a positive impact on the community for many years to come.”

Situated next to excellent transport links and retail outlets, the apartments feature kitchens with integrated Bosch appliances, as well as modern fittings and fixtures throughout, including underfloor heating, video entry systems, secure internal bike storage and a resident-only roof garden. 

Macfarlane Place also offers wheelchair adaptable apartments located on the 7th floor with scenic views. The buildings provide step-free access to all floors and podium garden areas, automated door opening where required and parking available for wheelchair homes.